Tuesday, 28 January 2014
Working together for sustainable growth: FSC ChinaBusiness Forum
On 16 January 2014, the FSC China Business Forum was heldin Shanghai. It was the follow-up to the first FSC China Business Forum held atthe FSC In Good Company event in 2011 in Bonn, Germany. More than 50participants from businesses and the non-profit sector engaged with FSC at theone-day event. The forum focused on developing FSC’s position in the fastgrowing Chinese market.
The Secretary General of the Beijing Forestry Society andChair of the FSC China Board of Trustees, Mr. Wang Xiaoping, reviewed thehistory of FSC’s development in China and highlighted the growing recognition of FSC certification by the government sector.
Business representatives from leading companies such as IKEA, Stora Enso, UPM, Kimberly-Clark, Tetra Pak, B&Q, Yum and Toppan Vite discussed their commitments to FSC and their efforts to promote it in the Chinese market.Greenpeace and the World Wildlife Fund also presented their perspectives on the engagement of the NGO sector in China.
Nature Home, China’s largest wood flooring company, highlighted the benefit of FSC certification to its business. Raymond Zhu, CEO of Global Operations, said that “our FSC certified forests in Peru have improved market access for our products in the United States.” He expects to see future growth in demand for FSC products, especially in China.
The Chinese paper and packaging sector is growing in importance for FSC. One of its strategic global partners, Kimberly-Clark, which recognizes the pivotal importance of building consumer awareness in China, recently held an 'Kleenex Loves Earth' marketing campaign which was visible in more than 500 stores across the country.
FSC is committed to providing strategic services in China and partnering with businesses to ensure sustainable growth. Yi Lan, FSC China Key Account Manager, presented findings from the first ever global brand positioning research done by FSC, which said consumers have greater trust in companies and products when they are backed by certification marks. The research concluded that motivating companies to collaborate and implement environmental practices as a growth factor and differentiator for their business is a priority.
The forum was wrapped up by Alistair Monument, FSC Asia Pacific Regional Director. He encouraged more engagement and collaboration between business partners and FSC China in order to build a stronger market presence. “It was a very engaging and constructive forum,” he said. “We thank you for your consistent support to FSC in the past, and we look forward to strengthening our strategic relationship and work together to promote both FSC and your business in China.”
Contact FSC China’s Key Account Manager Yi Lan at: yi.lan at fsc point org